Lead, Brand & Digital Marketing【製薬会社】

求人詳細

About the Company:
The company offers flexible working conditions that allow employees to work remotely 3 or 4 days per week. The company has a culture of high individual responsibility, empowering employees to manage their tasks without micromanagement. It has a flat and agile organizational structure, enabling quick decision-making and collaboration across teams, enhancing the work environment and providing opportunities for fast career advancement. The company is the industry leader in innovation in chronic pain management and oncology therapeutic areas, and employees contribute to meaningful projects improving patient outcomes.

Job Purpose:
Lead the strategic development and execution of comprehensive brand and product management strategies across the pharmaceutical portfolio, ensuring excellence throughout the entire lifecycle, from pre-launch to post-launch. Elevate customer engagement through an integrated omni-channel approach, seamlessly blending innovative digital tools, data analytics, and traditional marketing methodologies to enhance healthcare professional (HCP) experiences. Drive organizational capability-building and foster a culture of excellence by mentoring teams, championing innovative strategies, and ensuring alignment with corporate objectives and market needs. This position reports directly to the Head of Marketing, Japan.

Key Responsibilities:
• Develop and implement comprehensive brand strategies spanning product lifecycles to align with corporate goals and market needs.
• Oversee market analysis and competitive positioning to maximize product impact and brand equity.
• Lead the creation and localization of marketing materials and campaigns for brand teams, sales teams, and partners.
• Design and execute an omni-channel marketing approach, combining digital tools (e.g., webinars, email campaigns, and online platforms) with traditional strategies to enhance customer engagement.
• Streamline internal processes to improve integration of digital and offline marketing strategies and enhance the HCP experience.
• Collaborate with global and local stakeholders to adapt global strategies for local market conditions while ensuring alignment with brand objectives.
• Mentor and upskill teams in brand management and digital marketing techniques, fostering a culture of innovation and excellence.
• Monitor and analyze marketing performance metrics, providing actionable insights to refine strategies and drive improvements.
• Identify and address capability gaps, recommending targeted training initiatives to strengthen organizational performance.

This is an extraordinary opportunity to shape the future of marketing in the healthcare industry, combining strategic vision with hands-on implementation to deliver unparalleled value for HCPs and patients alike.

こんな方を求めています

経験・スキル

Requirements:
• Bachelor’s degree in business, marketing, or a related field (advanced degree preferred).
• Experience in brand marketing or digital marketing within the pharmaceutical industry.
• Brand or product management experience including lifecycle planning and competitive positioning experience is preferred.
• Experience in omni-channel marketing strategies and managing digital channels is preferred.
• Experience using marketing analytics and CRM tools (e.g., Salesforce Marketing Cloud, Veeva etc.).
• Strong analytical and strategic thinking skills with the ability to turn data into actionable insights.
• Customer journey analysis and improvement skills are preferred.
• Excellent communication and leadership abilities to foster collaboration across cross-functional teams.
• Familiarity with regulatory compliance in pharmaceutical marketing.
• Fluency in English is preferred.

学歴

大学卒業以上

募集要項

職種

マーケティング、調査、マーケティングコミュニケーション、広報(PR)

給与

年収 1,500 〜 2,000万円

賞与

-

雇用形態

正社員

雇用期間

期間の定めなし

就業時間

09:00～18:00

休日休暇

土曜日　日曜日　祝日

保険

健康保険　厚生年金保険　雇用保険,労災保険

受動喫煙防止措置

敷地内禁煙

特長

外資系企業, フレックスタイム制

業種

医療機器・医療品関連

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