マーケティング、調査、マーケティングコミュニケーション、広報(PR)/東京23区の転職求人一覧

医療機器のプロダクトマネージャーポジションです。チームメンバーが医療機器業界のマーケティング経験が豊富のため、この度はジュニアな方を募集する運びとなりました。プロダクトマーケティングに挑戦したい医療業界経験者を歓迎いたします。

1 - Develop long-, mid-, short-term business plan and conduct measures in alignment with global marketing strategy to maximize sales potential of the company brand.2 - Establish and conduct market research capabilities to define market domain, to select target doctors/institutes, to estimate their market potentials, to analyze competitors, to reflect current and future implication of medical and therapeutic requirements to the business for our company products3 - Create and lead planning and implementing measures and check the status of actions in order to realize a maximized product value4 - Plan and implement scientific relations, focusing on KOLs, for scientific congresses, lectures, symposia and investigations, etc. in collaboration with medical affairs.5 -Realize a short term, national level activation plan with operative publicity and information measures (congresses/ meetings and promotional materials, etc.) and a required number of p

Summary of Job Description: Grow the Parkinson’s Disease business by strengthening marketing activities and contribute to the Parkinson’s Disease patients and their caregivers.Major Responsibilities:Prepare for new product and/or new indication launch by working closely with brand team leader and brand team members.Develop, implement and manage best-in-class marketing programs utilizing digital technology to ensure successful market share growth and product sales increase for short-term and long-term.Establish and maintain relationships with KOLs, relevant organizations and other key stakeholders to develop and implement our strategyIdentify new opportunities and ways to better meet customers’ needs for short-term and long termDevelop marketing strategy with various stakeholders (in English and Japanese)Support senior brand manager for product portfolios and product life cycle plansManage to the promotional budget with the senior brand manag

Main Responsibilities- Develop and implement access plans for assigned assets, which include scenario-based pricing assumptions with strategic initiatives, secure patient access and identify opportunities for accelerating launch timing.- Investigate and build deep understandings of key stakeholders’ (payers, market access customers) needs and reflect these insights into business/access planning processes via leveraging real-world databases and information in the following areas:a. Epidemiology: Patient dynamics, pathology, genetic background, Diagnosis & treatment guidelinesb. Market Environment: Current market size, competitive landscape analysis,c. Physician/Patient/Payer Insights: Unmet medical needs, Burden of Disease/ QOLd. Local/Overseas access environment: Policy, HTA/Reimbursement system - Lead discussions and presentations to senior management to get required funding for launch optimization projects, including HEOR, HTA, RWD bas

As a Government Affairs Lead, you will lead public activities, mainly on policy development. You will also contribute to the company's policy-focused activities: building relationships with policymakers and providing input to the company's policy activities in Japan. In addition, you will work flexibly with internal company stakeholders to ensure a coordinated company policy approach in Japan. Other tasks include, but are not limited to:• Gather information and analyze policy issues through research, surveys, and interviews. • Develop government affairs strategy and action plans. • Build a strong network with relevant stakeholders and organize appropriate activities and projects through engagement with them.• Investigate the potential for patient groups in Japan, working with colleagues in patient advocacy.• Create appropriate materials, tools, and events to achieve company policy goals in Japan.• Work closely with the internal team, includi

The role is responsible in assisting the development and execution of Government Affairs strategies. The individual will work as part of country government affairs and public affairs team in close collaboration and alignment with local Business colleagues to secure patients' access to the company's technologies.Job Functions1.Develop, coordinate and drive government affairs strategies, balancing appropriate priorities across the public affairs and Business Groups and aligning with overall business strategy and the threats and opportunities in the external policy environment.2.Develop relationships critical to furthering XXX interests and monitor the policy impact3.Work in partnership with relevant internal business partners to develop strong relationship and network with critical stakeholders in policy field to track healthcare policy, legislation, regulations, and reimbursement trends. This includes government bodies, interest groups, payer

Objective:Develop an annual product marketing plan and execute to effectively market the company's existing products to constituents including sales representatives, clinicians and hospital administrators.Key Responsibilities:• Act as key subject matter expert in meetings with physicians, and manage the KOL relationship in partnership with the sales rep• Develop product materials and programs that support product launch and commercialization strategies using established brand guidelines and procedures• Develop and execute the production of marketing and product training materials, and deliver sales force training• Collaborate with marketing team to develop marketing messages based on regional strategies, knowledge of current literature and regulatory/legal requirements for minor product and/or single market launches, campaigns, and programs or initiatives, including business intelligence activities• Lead sections of projects for the Congress

頭蓋顎顔面(CMF)手術製品に関するマーケティングを行っていただきます。製品例：骨固定システム、骨ペースト、マイクロディセクションニードル 等

Role expectations are as follows:- Working collaboratively with Marketing Management, develop short and long-term marketing strategies for not only the product business but also the overall business portfolio. Create strong, impactful, measurable, and globally aligned marketing strategies and execution tactics to ensure the success of the business in the market, aiming to become a leader in the industry.- Lead presentations of the product to enhance the brand and boost sales. Specifically, oversee the entire commercial planning process, including the delivery of launch action plans and the development of affiliate brand strategies. Take charge of managing overall commercial activities, brand cycles, and financial planning for brand management. Additionally, collaborate with external/internal and global/local stakeholders to ensure smooth commercial planning and execution.- Drive and maximize the execution of marketing strategies. Ensure flaw

■展示会の企画、運営、実施展示会企画から、社外・社内調整、資料作成などの運営を担当■ホームページ管理定期的にHP修正、関連部署と連絡し調整■メディア対応、記事掲載、宣伝広告各種広告媒体の選定と掲出準備などの広告宣伝業務■その他メルマガ作成・配信、外部業者とのやり取り、販促物の設計、企画

職務内容■ 職務内容 / Job DescriptionOncology領域におけるPatient Centricity をLeadし、Patient Centric Business Modelの活用を推進する- Business Plan/NSP (National Sales Plan)に対して、Patient Journey (Experience)・Insightを収集し、インプットを実施することで、対患者さん施策をサポートする- Insightに基づき、がん関連情報のDTC Planを立案・実行する　(例：患者さん向けサイト運営、資材作成など)- BSP (Brand Strategy Plan)/NSP (National Sales Plan)に基づき、ブランドごとの患者さん向け施策の実行をサポートする- Patient Advocacyがリードする患者団体との関わりならびにイベント等の活動をサポートする- OBU (Oncology Business Unit) のPatient Centricity Culture醸成のため、他の部門を巻き込みPlanを立案・実行するとともに、MRのPatient Centricityに基づく活動を推進する- DTC予算の策定と管理【勤務地 / Work Location】大阪本社、東京支社

The company is a pioneer and market leader in robotic-assisted surgery. The product Marketing specialist is responsible for:• Develop and enhance new product launch procedures, collaborating with both internal and external stakeholders.• Assist the Manager in formulating business plans and strategies for new product launches.• Manage documentation control for Instruction for Use, marketing materials, and regulatory filings.• Oversee Product End-of-life processes to optimize product generations available in the Japanese market.• Strategize and implement downstream marketing programs to enhance the adoption of digital solutions.• Support the sales organization by providing sales and marketing tools, as well as educational programs tailored to the growth objectives.

ROLE RESPONSIBILITIESSpecific responsibilities of the role include, but are not limited to:+Develop launch strategy, lead commercial activities for the RSV vaccine - Understand overall vaccine market, an environment surrounded RSV vaccine and customer insights to develop robust launch strategy. - Develop tactics based on analysis obtained from data, facts, and insights, and lead commercial activities by leveraging omni-channels - Implement launch activities by leveraging internal resources and partnerships with third-party vendors, industry organizations, and, if required, other pharmaceutical companies - Keep eyes open for new information regarding XXX’s vaccines, competitors, local and global markets, latest discussions among KOLs and academia, and legislation in Japan - Lead discussions among global/regional/local colleagues to create launch strategies for RSV vaccine and ensure all the cross-functional colleagues pursue the sam

■ 職務内容 / Job Description■ミッション・製品、医療従事者、患者、厚生労働省およびその他ステークホルダーを正確に分析・評価し、日本の社会に貢献するプランニングの一翼を担う。・新型コロナウイルスに対する中和抗体薬エバシェルドの運営を行う。・将来のパイプラインのアンメットメディカルニーズを特定し、供給開始に向けた準備を行う。■業務範囲・KEEとの面談を行う。・イベント立案・交渉・実施レビューまで責任を持って実施する。・資材作成、デジタルコンテンツ作成する。・フィールド向けにコミュニケーション資料、研修資料としてまとめ、BUシニアメンバーへ説明、承認を得るとともに、社内のフィールドへ伝達する。・マネージャーと一緒にKPIトラッキングを行い、機会・課題を特定し関連部署と連携し解決先を検討する。

【事業・組織構成の概要】ステークホルダーリレーション部は、IR室とサステナビリティ戦略企画室の２つの室から構成される統括部です。サステナビリティ戦略企画室は、主にインデックス連動で運用するパッシブ投資家向けに当グループのサステナビリティ(ESG)の取り組みを情報開示する役割を担っています。また、インデックス調査会社への回答をとおし、グローバル要請と当グループ内の取り組みとのギャップを確認し、関係部門に対して改善の働きかけを行っています。加えて、「当グループ人権方針」の制度主管部門として、方針に沿った取り組みが行われているかをモニタリングし、その結果を情報開示しています。【職務内容】EUを起点としてサステナビリティ情報開示義務化が広がりをみせるなか、グループ・グローバルでのサステナビリティ推進の役割も大きくなっていることから、以下役割を担うメンバーを募集します。各制度主管部門と連携して、国内外連結子会社（特に海外）に対しサステナビリティ方針（特に人権テーマ）を共有し、取り組み状況の可視化とモニタリングを行う。人権に関するグローバル動向等を経営幹部や関係部門に共有するとともに、顕著な人権課題を中心に、グループ内の取り組み状況を収集・開示する。人権の尊重について【ポジションのアピールポイント】IR室との定期的な勉強会や、サステナビリティ関連で参画している異業種交流会をとおし、財務、非財務（将来財務）双方の知見を得られます。また、COVID-19以降は在宅での勤務を原則とし、社外有識者との対話やセールスサポート、室内での戦略検討等、対面での勤務が望ましいときに本社もしくは神奈川の事業所に出社する勤務体制をとっています。