マーケティング・販促・企画/年間休日120日以上の転職求人一覧

Main Responsibilities - Plan and implement annual sales promotion activities- Plan and implement trade fairs/promotions- Plan and implement VMD to increase visibility- Plan and implement production of communication tools, catalogue, specification sheet, price list, instruction manuals, novelty gifts, etc.- Plan and implement various events, including order taking event,pop-up boutique, fairs, incentive tour, gala dinner, seminars, etc.- Control visibility at boutiques- New shop open, including renewal and relocation- Prepare budget, market analysis and other related report

将来のブランドマネジャー候補として、ブランドビジネスのプロフェッショナルであることが期待されます。ブランドをリードする立場として、ブランドの目標を定め、それを実現させるために「お客様主語」のマーケティング戦略を立て、社内外のパートナーの先頭にたって実行にまで責任を持ちます。また、ヘルスサイエンスは新規事業ですので、既存のブランドを成長させるだけではなく、新たな価値創造にも取り組んでいただきます。具体的には、現在の私たちのヘルスサイエンスの中核事業である「免疫」における価値創造や、今後ローンチを目指している新領域に取り組んでいただきます。長期的なビジョニングから、製品開発や施策の実行、市場創造のためのクリエイティブやPR開発ができること、その為に大きな組織を動かして新規ビジネスができること、業務を通じて大きく自己成長できることが、この仕事の醍醐味です。

・マーケットリサーチを実施し、カスタマーインサイトやVOCから読み取れるブランド戦略の構築、企画立案、定点観測と社内外ブランディング活動のリード。主要グループ約30社を統括。・インナーブランディング：インナーコミュニケーション戦略の立案と推進。グループ社員への落とし込み、社内メディアを使った社内PRなどを実施。・アウターブランディング：アウターコミュニケーション戦略の立案と推進。戦略に則して広告宣伝活動の実施（コンテンツ、クリエイティブの制作、メディアプラニング（計画的なメディア選定と出稿）など）。同時に、環境・社会貢献、地域貢献活動を行い、ＣＯＳＭＯブランドを支え、グループ全体のアウターコミュニケーションの統括として、ディレクションの提供。

Key responsibilities:Brand MarketingTo strategically drive “Shape the market” & “Shape the product”, work with Brand Lead to develop and execute brand strategy and tactics for the product which is the first injectable treatment in HIV therapeutic areaGather and obtain insights from market and find out opportunities to expand access to this innovative treatmentDevelop promotion scheme and relevant promotion materials that support the communication of the brand strategy and meet the compliance codeClosely work with Sales team to engage MRs to ensure the sufficient level of knowledge, belief and execution to the promotionCollaborate as cross functional team including Medical Affairs and Global/Above country team to maximize the value of productAlliance ManagementFoster trustful relationship and ensure governance with the alliance partnerLiaise with the alliance partner to ensure cooperative activitiesLead the process to review the contract to o

Key ResponsibilitiesThe Market Researcher / Analyst will:Design/Plan:Drive the design and implementation of primary market researches using proper methodology to provide an accurate understanding of the current situation of our brands. Additionally, it will aim at addressing key questions of interest (i.e., commercial strategy, forecasting, resource allocation, demand) based on the current business challenges/opportunity defined by our stakeholders.Analysis and delivery:Prepare actionable insights by combining a clear and concise analysis and synthesizing outputs across the multiple data sources (market research, in-house data and secondary research reports)When needed, analyze raw data or work with analytical resources within our C&MI team to deliver complementary insights that go beyond the reports provided by vendors.Project management:Manage the third-party market research vendors effectively, integrate their feedback where possible into

• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.• Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.• Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-