Brand Activation Manager | Global Brand

求人詳細

■ Brand Activation Strategy, Planning & Implementation
・Develop the annual B2C brand activation strategy in partnership with internal cross-functional departments (Product Marketing, CRM, Health Affairs, E-commerce, Social Media, D2C).
・Spearhead the strategic creation, planning, and rollout of brand activation campaigns.
・Propel key initiatives, including CRM programs, social media engagements, and influencer partnerships.
・Assure all activations provide a unified and high-end brand experience across multiple channels.
・Design and oversee media and social activation strategies in collaboration with external agencies.
・Attract and interact with customers via brand activation campaigns and foster loyal customers.

■ Global & Regional Stakeholder Coordination
・Establish and sustain robust relationships with global and APAC teams.
・Align local strategies with regional/global frameworks and distribute local insights and learnings.

■ KPI Monitoring & Reporting
・Define and monitor KPIs for collaborative campaigns and consolidate the data into regular reports.
・Deliver routine performance updates to the manager, APAC team, and global stakeholders.

■ Asset Localization & Creation
・Adapt and generate brand assets in accordance with global/regional guidelines.





#LI-Hybrid
#LI-KN

こんな方を求めています

経験・スキル

• Minimum 5 years of experience in B2C marketing.
• Track record of directing and guiding cross-functional projects.
• Experience working under multi-national environment, with English.
• Solid knowledge for digital marketing (media and contents) to manage digital media, analytics tools (GA/AA),and CMS.
• Experience managing media / creative agency to deliver plans and ensure solid implementation.
• Experience conducting consumer research (qualitative/quantitative) and analysis
• Background in formulating marketing strategies and comprehensive planning that spans the entire funnel, from initial reach to conversion and retention.

学歴

大学卒業以上

募集要項

職種

マーケティング、販促企画、営業企画

給与

年収 800 〜 1,200万円

賞与

-

雇用形態

正社員

雇用期間

期間の定めなし

就業時間

09:00～18:00

休日休暇

土曜日　日曜日　祝日

保険

健康保険　厚生年金保険　雇用保険

受動喫煙防止措置

敷地内禁煙

業種

日用品・化粧品

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