外資系飲料のMarketing Manager

求人詳細

1. Understanding Consumers, Markets, and Brands:
- Profiling consumers to understand their behaviors and preferences, identifying touchpoints and hotspots in priority cities.
- Analyzing market data, studying competitors' strategies, assessing pricing strategies, and evaluating ATL, BTL, and PR activities.
- Formulate a long-term brand strategy.

2. Leading Business Plan and Brand Activation:
- Develop business plan in alignment with global brand strategies.
- Leading the marketing agenda.
- Creating a comprehensive 360° touch-points strategy, adapting global brand platforms for local consumers.
- Crafting and executing a digital strategy, engaging consumers online and integrating e-commerce as a tool.
- Overseeing innovation projects including new product developments and launches.

3. Channel Activations:
- Developing sales tools
- Establishing guidelines and standards for in-store activities.
- Integrating promotional strategies with brand activations.
- Monitoring the efficiency of promotional activities through data and partner feedback.
- Building strong partnerships with local agencies and distributors.

4. Tracking Business Results:

こんな方を求めています

経験・スキル

• Around 7 years of relevant experience in Brand Marketing in FMCG company
• Proficiency in English and Japanese
• Management experience

学歴

大学卒業以上

募集要項

職種

マーケティング、販促企画、営業企画

給与

年収 1,000 〜 1,300万円

賞与

TBC

雇用形態

正社員

雇用期間

期間の定めなし

試用期間

有り

就業時間

09:00～18:00

休日休暇

日曜日,土曜日,祝日

保険

健康保険,厚生年金保険,雇用保険,労災保険

受動喫煙防止措置

敷地内禁煙

特長

外資系企業, フレックスタイム制, 語学力を活かす, グローバル人材歓迎

業種

食品

※詳細はお仕事のご紹介時にお伝えします