Marketing Analytics Manager

求人詳細

Very exciting opportunity for an industry leading company in the global Digital Transformation Office. Our client has established the Digital Transformation Office (DTO) in Tokyo, Japan. The DTO’s mission is to transform and accelerate its journey to become a digital business and will oversee the enterprise-wide strategy across beauty tech, consumer engagement, data management, ecommerce and digital marketing. The DTO’s mission is to put data in the heart of our marketing and technology development.

LOCATION Tokyo, Japan

POSITION OUTLINE
- The Manager of Media Analytics and Insights will provide on-going analytical support to drive business-critical decisions to maximize the ROI of marketing and advertising across offline and digital channels. In addition, this role will work with MMM & MTA models to provide both strategic and tactical support. The Manager of Media Analytics and Insights will be an entrepreneurial individual with a background in business and marketing performance analysis and a passion for translating data into actionable insight. The Manager of Media Analytics will help develop and support the Global Media Insights and Analytics agenda and in the build of the Marketing Accountability Practice (MAP), working with internal and external brand/media partners. This role reports to the Global Head of Data and Analytics. The Manager of Media Analytics and Insights will build and drive adoption of a standardized, actionable Digital Marketing KPIs dashboard to help regions action against findings and goals and provide global oversight and transparency into media allocation and ROI.

KET DUTIES
- Support the DTO initiatives of achieving a 90% digital media allocation globally by 2025, based on a media maturity roadmap
Liaison between Global Brand Holders, Regional Media Teams, Media agencies and Global/Regional IT to deliver against media objectives across multiple regions.

- Lead the regional adoption of the Media reporting and measurement platform and its integration into Media buying and CRM activities
Share digital media analytics best practices, apply learnings as real-time diagnostics to optimize performance, and make strategic recommendations to regional media teams.

- Develop media modeling frameworks (including Marketing Mix Modeling) that analyze Media Channel impacts, Audience Insights & Competitive SOV, to inform marketing decisions

- Point of contact with digital & analytics agency partners including the offshore Digital Activation Team for dashboard and media analytics initiatives
Fine-tune media campaign management and provide guidance on optimizing media plans with a data-driven and ROI mindset based on attribution modeling

- Implement new datasets that improve CRM/Media targeting ROI Accountable for media dashboards quality control and mitigating data issues

FUNCTIONAL COMPETENCIES
- Analytical and problem-solving skills
- Advanced Analytics in Web, CRM, Media, Retail
- Business intelligence tools, i.e. Tableau

WORKING KNOWLEDGE OF:
- Statistics, Data architecture, structure, engineering and management Data tech tools including MDM, CDP
Big Data tech such as Hadoop and Spark Programming languages such as Python, R, SQL AI & Machine Learning
- Able to visualize data effectively
- Able to communicate complex data insights in a simple, actionable way, and explain complex, technical information in a non-technical, easy-to-understand way
- Advanced experience with data science toolkits

REQUIRED QUALIFICATIONS/SKILLS
- At least 5 years supporting the digital media analytics agenda at agencies/companies/brands with significant global omni-channel presence
Working across multiple markets and regions in a media advisory role.
- Highly analytical and strategic with market-facing experience in developing KPI frameworks, and tracking/measuring the consumer journey touchpoints from awareness to purchase and loyalty - both Online & Offline
- Deep knowledge of the digital ecosystem & POV on evolution of the Mar-tech and Ad tech stack
- Strong experience supporting Media/Social analytics with a proven track record in measuring the impact of Omni-channel campaigns.
- Extensive knowledge of DMPs, DSPs and cross-device marketing platforms to string disparate data sets and providing a 360-degree single view of the customer

こんな方を求めています

経験・スキル

•At least 5 years supporting the digital media analytics agenda at agencies/companies/brands with significant global omni-channel presence
•Working across multiple markets and regions in a media advisory role.
•Highly analytical and strategic with market facing experience in developing KPI frameworks, and tracking/measuring the consumer journey touchpoints from awareness to purchase and loyalty - both Online & Offline
•Deep knowledge of digital ecosystem of the Mar-tech and Ad tech stack
•Strong experience supporting Media/Social analytics with a proven track record in measuring impact of Omni-channel campaigns.

学歴

大学卒業以上

募集要項

職種

アクセス解析、統計解析、データ分析、データアナリスト

給与

年収 1,100 〜 1,500万円

賞与

-

雇用形態

正社員

雇用期間

期間の定めなし

試用期間

有り

就業時間

09:00～18:00

休日休暇

日曜日,土曜日,祝日

保険

健康保険,厚生年金保険,雇用保険,労災保険

特長

女性活躍中, 上場企業, フレックスタイム制, 年間休日120日以上, 完全週休2日制, 土日祝休み, 語学力を活かす

業種

流通・小売

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