Brand Manager

求人詳細

1. Brands Strategy and Planning
● Own the our Portfolio under the guidance of Marketing Manager Japan - from strategic planning through to execution and delivery of portfolio growth
● Lead Strategic Brand Plan development in close association with Regional Marketing Director and Marketing Manager
● Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market
● Scope new product and portfolio diversification opportunities - size of prize, consumer trends/ rationale and business cases

2. Brand Execution and Analysis
● Develop and lead go to market campaigns & initiatives including but not limited to ATL, field experiential marketing / event activation activities, brand advocacy etc
● Analysis on the range of brand financial metrics including brand expenses, volumetric and fiscal reporting and future projection forecasting
● Partner closely with Distributor, Commercial Teams and Trade Marketing Specialist for effective channel & customer programs across Off Premise, On Premise and E-Commerce
● Partner closely with Insights Analyst to track and measure key brand and business metrics with actionable outputs and reapplied learnings
● Partner closely with IMC Manager for effective communication/media plan and its implementation
● Multiple agency and external supplier management - briefing, timelines, budget scope and appraisals
● Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activities

3. Financial Management
● Manage assigned brands P&L’s (including A&P tracking and reporting, discount and trading terms management)
● Prepare sales forecasts and associated reporting

4. Capability & Culture Building
● Foster an agile, growth mindset team culture within BF Japan
● Be an advocate and ambassador for brand knowledge and best in class adoption
● Play active role with Distributor Partners - particularly in the education, need for excellence in execution and portfolio performance review with Distributor Partners, Field Sales staff and Commercial Teams

こんな方を求めています

経験・スキル

Must Requirements:
● College/University (Bachelors or Equivalent);
● Min 8 years’ experience in a combination of consumer/trade marketing; FMCG/ Luxury/ related fields
● Strong competency and experience with Digital Media & E-Commerce
● Proven track record of building brands/ portfolio(s)
● Natural collaborator & cross functional leader
● Fluency in Japanese and English

SKILLS
● Strong financial interpretation skills at Brand or Market level (P&L)
● Organized, self-motivated with initiative to work autonomously
● Proven ability to plan and work with competing priorities
● Strong project management skills, time management and ability to work with tight deadlines
● Excellent communication skills and a proven track record of building solid working relationships
● Experience and demonstrate success in leading and coaching a team – prior leadership experience will be advantageous
● Ability to synthesize and analyze insights and information from a range of sources and translate into commercial strategy and tactics at Brand and Market level

学歴

大学卒業以上

募集要項

職種

マーケティング、販促企画、営業企画

給与

年収 950 〜 1,100万円

賞与

-

雇用形態

正社員

雇用期間

期間の定めなし

試用期間

有り

就業時間

09:00～18:00

休日休暇

日曜日,土曜日,祝日

保険

健康保険,厚生年金保険,雇用保険,労災保険

受動喫煙防止措置

敷地内禁煙

業種

食品

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