Senior Brand Marketing Manager

求人詳細

1,Consumer Marketing
・Own the development process of Integrated Marketing Communications for key marketing initiatives from ocjective setting, agency briefing, plan development, executions and performance reviews
・Lead to develop the optimal media pplan that organic search and quality traffic to our bland against agreed Goals and KPIs
・Master the insights for our brand'S target consumers ranging from Early Adaptors in the cities, Late Majority in suburban areas potential consumers at relevant age groups and affinities

2,Influencer Marketing
・Identify the 'our brand ' local influrncer communities and profiles that differentiate our brand exclusively from each other
・Strategize action plans to resonate with those profiles that geneate the organic/earned exposures on their owned social/digital media platforms
・Provide insightful inputs to Global/Regional Marketing partners to helps recruit the best talents that create halo effects to gain the brand presence in Japan

3,Contents Marketing
・Drive the contents strategy optimized by every consumer touchpoint that conveys our messages and benefit crystal clearly for consumers via leveraging the Global/Regional toolkits & assets available
・Lead local contents creation in a partnership with Global/Regional partners when there is a need for fulfilling the gap between the toolkits & assets and local consumer's insights

4,Budget plannning, allocation and tracking
・Manage annual Brand Marketing budgets against agreed ROI
・Working with finance team on a monthly basis and ensure timely readjustment and summary

こんな方を求めています

経験・スキル

Experience:
・Above 10 Years of relevant experience in the fashion/lifestyle retaile industry, at least 2Years in people manager position

Skills:
・Consumer obessed. Have an exceptional curiosity about consumer today
・Own strong business acumen with a sense of urgency
・Strategic thinker with a natural leadership personality
・Detail oriented with excellent organizational skills as a self-starter
・Depth of knowledge on Consumer Marketing, Digital Marketing, Retail and Omni-channel landscape
・Strong oral and written communication skills; experience crafting strategic recommendations and persusasive presentations to leadership
・Have a postive aura with high energy and passion for the growth
・Excellent presentation and communication skills in English

学歴

不問

募集要項

職種

マーケティング、販促企画、営業企画

給与

年収 800 〜 1,100万円

賞与

-

雇用形態

正社員

雇用期間

期間の定めなし

試用期間

有り

就業時間

09:00～18:00

休日休暇

日曜日,土曜日,祝日

保険

健康保険,厚生年金保険,雇用保険,労災保険

受動喫煙防止措置

敷地内禁煙

特長

外資系企業

業種

ファッション・アパレル

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