マーケティング、調査、マーケティングコミュニケーション、広報(PR)/兵庫の転職求人一覧

Responsibilities: Leads the development of marketing programs, materials, and other activities to deliver exceptional customer experiences based on insights and data for Taltz rheumatology indications (PsA, axSpA). Partners with other functions, as well as external players (e.g. KOLs, societies) in the execution of these customer experiences.• Analyze data and gather customer feedback (market research, ad boards, field) and market intelligence to inform strategy.• Develop brand strategy, including customer experience and message localization.• Informs IBU brand strategy and solutions development and localizes IBU marketing tactics with an omni-channel mindset and simplicity in execution.• Manages OPEX, coordinating with Finance to identify ways to maximize resources and benefit the most patients.• Identifies and engages thought leaders and develops speakers in partnership with P2P, sales and medical.•

The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech&health start-ups) as the owner/leader of the project to develop & execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding. Measuring performance and continuously improving execution through PDCA on an on-going basis is also required.The manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers. Brand Strategy Support – Consumer initiative lead (40%) Support company direction of providing positive customer experiences and developing insights

Consumer Experience and Innovation Team Manager is a core marketing role to build and advance the consumer marketing capability of XXX Affiliate. The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech&health start-ups) as the owner/leader of the project to develop & execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding. Measuring performance and continuously improving execution through PDCA on an on-going basis is also required.The manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.• B